The Focus Framework™

A calm, structured review of your Squarespace website that reveals what’s unclear, what’s missing, and the simplest way to make it work beautifully.

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Why It Matters

Every site can look great on the surface — but real clarity comes from understanding where visitors hesitate, what messaging resonates, and how structure supports flow. These three benefits show why focus always comes before design.

Clarity over guesswork

Pinpoint what’s confusing visitors and where flow breaks—so fixes are focused, not random.

Simple, actionable steps

A short list of high-impact changes—layout, copy, SEO, structure—ranked by priority.

Confidence to move

Know exactly what to change and why—so your site feels clear, calm, and effective.

What you’ll receive

Recorded walkthrough

Receive a 10–15 min video review with calm, actionable insights and on-screen notes.

Priority fixes

Layout, navigation, copy, SEO & performance—ranked clearly by impact and simplicity.

Visual clarity

Wireframe sketches or mockups for key pages when it helps clarify next steps visually.

Action plan

A short, ranked to-do list that distinguishes what to do now, and what to do next.

How it works

01

Submit your site

Share your URL and goals—what’s working, what’s not.

02

Calm review

I audit your structure, flow, copy, SEO and performance.

03

Focus report

Receive a ranked action plan and focused notes or mockups.

04

Next steps

DIY with clarity—or hire me to implement the changes.

Before & After

Small, focused changes that create calm and clarity.

Before
Before
After
After

Start your Focus Framework